Selling a Home: What Makes Your Property Stand Out?

This summer, success in selling a home in Charleston area will depend upon the same factors as always: location; quality; buyer appeal.

A home’s location—short of calling in the house movers—is pretty much what it is. The structural quality of workmanship and the level of maintenance that it’s received though the years can be gussied up where it shows (and should be!), but that, too, is largely a done deal.

Which leaves that other factor in selling a Charleston home—the little things that reach out to appeal to buyers. The difference between receiving a swift offer and not can hinge on what makes your home more desirable than others in its price range.

A good example is with closet space. Any property with a closet organization system will carry great appeal to a large number of prospective buyers. Likewise, advanced technological touches can stick in buyers’ memories at the end of a long day of house tours. They don’t even have to be expensive or whole-house systems: a simple programmable thermostat that can be accessed on a smart phone can be an interesting selling point that sticks in the memory. It’s the kind of touch that isn’t a great deal of trouble to install—but it can provide the edge that makes selling your home that much easier.

More extensive tech-savvy features, like tricked-out media rooms or home offices wired to the hilt, are also very hot right now (especially for today’s younger homebuyers) and can provide the edge you’re looking for—if.

What’s the “if”?

If when you are readying your home for showings and open houses, you-

·         prep to emphasize each of these special features (like leaving that system-organized closet door open with the light on);

·         you make sure your agent is in the loop, ready to showcase key elements; and

·         stage to bring out less visible features—whether it’s printing up a list of newly-refurbished utilities or setting out a wine bottle and glasses with a note to “be sure to check out the killer wine cellar downstairs”

It’s also possible that some appealing features are ones that you take for granted; you’ve simply gotten used to them, yet they ought to be emphasized. Often those are details that your agent will be helpful in pointing out. Whatever is unique and desirable will make selling your home that much easier.

If you will be selling your own Charleston home in this summer, I hope you will give me a call. There’s never an obligation, but if you wish, we can go over your property to uncover the marketing options that will make it a stand-out: the one with the edge!

Interested in selling your Charleston area home? Visit: www.jeffcookrealestate.com

Interested in buying a Charleston area home? Visit: www.discovercharlestonareahomes.com

-Jeff Cook

Jeff Cook Real Estate

Charleston, SC