Yes—a Charleston,
SC listing and a well-shot virtual tour are each important tools in this
summer’s real estate marketing. But the low pressure, informal walk-through that
Charleston area open house allows can be as effective today as it ever was. Your
Charleston open house has every possibility of becoming your most direct path
to engaging the prospect—the one
who ends up being your buyer. Making that happen takes the kind of ‘luck’ that
preparation creates.
Of course,
the house will be as thoroughly cleaned as possible. You don’t want to do the
job of a contractor, but fixing blemished walls via a few small spot-painting fixes
can make the difference in producing a house that looks in top shape; ready for
a new owner.
You want your
Charleston open house to be ‘open’ in the fullest sense of the word: open to as
wide a group of prospective buyers as possible. Do a walkthrough with the
object of removing anything that could present a personal or controversial
element—political or religious statements that might turn off potential
buyers. Since you want visitors to be able to see your house as the place they want
to call home, messages that strike a dissonant note run a high risk of being
counter-productive.
Less is more
when it comes to a successful open house. You know instinctively to clear away
as much clutter as possible, but sometimes it’s worth going the extra mile. Do another
walkthrough, and room by room, consider rolling up area rugs (bare floors
create the feeling of open space) and removing pieces of furniture where you
can. You want the house to feel spacious and airy rather than jam-packed with
furnishings. If you come away worried that the furniture is overly dated or
otherwise unsuitable for showing, it may be worth considering an investment in staging.
Summer weather
makes it a great time to sell a home. A well-publicized open house in Charleston,SC can be an important selling element. But it’s only one part of the overall
marketing effort I offer clients
Interested in selling your Charleston area home? Visit: www.jeffcookrealestate.com
Interested in buying a Charleston area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook
Real Estate
Charleston,
SC
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