“If
you are selling a town home this fall, engage a town staging professional to
make your house look its best.”
If cost weren’t a factor, most everyone would agree with
that advice. But is staging really worth
the price? Can staging in Charleston, SC actually help you sell your home? Of
course, without being able to predict the future, a definitive answer isn’t
possible. But there are at least three convincing reasons why a Charleston home
seller should at least consider making the investment:
·
Money
A
recent study by a leading national real estate company found that staged homes
sold for over 6% more than did unstaged homes. We’re used to seeing this kind
of statistic offered by staging professionals themselves, but this time it’s
confirmed by a less-interested source. One reason could be that a staged home
feels like more than an empty box. A Charleston area staged home can help
buyers to imagine themselves living in the home. The result is higher perceived
value—the key to more motivated offers.
·
Time
The
same study showed that staged homes sold twice as quickly as their non-staged
counterparts. Well-executed staging can subtly communicate the kind of
professionalism that instills trust:
these people know what they’re doing. Chalk the swifter sales up to eager
buyers whose sales resistance is lowered by the staged home environment.
·
The Online Factor
Imagine
this: You are comparing two online listings for homes. Although they have
similar features in the same price range, one seems sterile and empty, the
other well-maintained and impeccably designed. Which home would you want to buy? With the prevalence of
online listings, it’s becoming more and more important to have a photogenic
home—one staged to draw attention to features like fireplaces, or that showcases
kitchens or beautiful windows. These features might otherwise fade into the
woodwork if they lack the bit of furniture and the few artistic touches
designed to draw the eye.
By personalizing what would otherwise feel like empty space,
a well-staged home can appeal to the emotional side of buyers, inviting them to
imagine their life in your home. And a staged home is obviously well-kept—an
important cue that will help it stand out in a crowded market.
Whether you decide to stage the home yourself or invest in
a Charleston staging professional, the evidence is clear: a staged home is more
likely to become a sold home. If you will be listing your home this fall, why
not contact me today for information on reputable home staging companies? I can also offer a host of other current marketing
ideas to put a ‘sold’ sign in front of your property!
Interested in selling your Charleston area home?
Visit: www.jeffcookrealestate.com
Interested in buying a Charleston area home? Visit: www.discovercharlestonareahomes.com
Interested in buying a Charleston area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook
Real Estate
Charleston,
SC
