Selling your home quickly and for the highest price possible
demands that the Charleston showings be proactively appealing: that is, more
than just a passive display of the residential “merchandise.” To make the most
of the advantageous situation that any showing or open house should be, both
you and your Realtor® must
adopt the approach of any successful salesperson—namely, being certain every
potential customer is shown the best aspects of the product. When it comes to Charleston
area home showings, that means staging.
Most of the advice you’ll read about staging follows the
same general formula: organizing rooms; maintaining exterior landscaping;
updating aged features; eliminating clutter. What’s sometimes missing from those
guides is a practical problem: a prescription for showings when the home in
question is currently housing a family busy with schoolwork, after-school extracurriculars
and full time professional obligations—in other words, modern life!
No matter how unlikely it might seem, for families whose
schedules are already overloaded (and then some), proactive showings are indeed
possible! Here are some of the proven ways busy families keep their Charleston homes
in peak shape:
Neutralize Décor: To maintain a home livable for a busy family at the
same time it’s ready to display requires muting some of the practical as well
as decorative elements. It’s a delicate balance that means first removing
idiosyncratic design elements, then also keeping as many personal items as
possible out of sight but readily accessible when needed. It’s a room-by-room
effort, but when properly balanced, most of the family’s comfort zone can be
preserved at the same time the home is ready for showcasing at a moment’s
notice.
Spring Cleaning All Year-Round: As
parents know, a busy home is genuinely tough to keep clean—yet, sparkling cleanliness
gives visitors the sense of newness that prevents common objections from forming
in prospects’ minds (fears that updates are called for; feelings that unseen
mechanical issues could be lurking, etc.). The solution is one comprehensive deep-cleaning
session followed by a regular once-over every week without fail. It’s a regimen that makes pre-showing cleanups quick,
easy, and effective. For many busy families, it may be realistic to consider bringing
in a housekeeping service once a week while showings are in prospect.
Shrink Living Spaces: In larger
homes, one way to minimize the amount of effort showings require is to somewhat
confine everyday living activities to designated areas. If everyone is used to
occupying the living room, den, and game room, see if you can make one or more
of the areas off-limits (especially during weekdays). This will allow you to preserve
staging efforts and reduce a lot of last-minute scrambling.
Showings in Charleston, SC are a key part of selling your
home—as are a great marketing plan and well-designed listing—which is where I
come in! If you’re planning to list your home for showings this fall, contact
me as soon as possible to start the pre-marketing planning that can help you
and your busy house S-E-L-L!
Interested in selling your Charleston area home?
Visit: www.jeffcookrealestate.com
Interested in buying a Charleston area home? Visit: www.discovercharlestonareahomes.com
Interested in buying a Charleston area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook Real Estate
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