Sometimes what you don’t say in
your Charleston real estate listing can be as important as what you do. Your
marketing will necessarily include all sorts of numerical info your agent
enters for our Charleston’s MLS – but the main text itself is every bit as
crucial. That paragraph has to be more than a summary of structure and land
because it’s actually your most important ad. Your agent must accurately
describe the home while simultaneously reaching out to appeal to the corps of
potential buyers.
Certainly, the most glaring
shortcomings will always sour a real estate listing (bad photos, misspellings,
etc.). But there are more subtle points that can slip by.
Phrasing should avoid
negative-sounding words. “Dark” can perfectly describe a comfortable décor
approach, but on paper, the word is a downer. “Old” is another one of those,
while its first cousins “quaint” and “historic” are positive substitutes.
“Needs work” will dynamite the perceived value of any home (who want to pay to
have to do “work”?) — while “perfect canvas for your design touches” leaves a
more positive impression.
The right language gives buyers a
chance to form their own opinions once they’ve seen the property. Negatives
stand a good chance of preventing that from happening in the first place.
Your Charleston real estate listing is your first chance
to sell, so don’t neglect to mention less-obvious features: any unseen
attributes that numbers alone don’t convey. The number of bedrooms, square
footage, etc., can’t help a listing’s reader know that there is a finished
basement. An extra-big garage or astonishingly beautiful window views need to
be pointed out (but only if the adjectives are on-target).
In any case, be sure your home is
prepared to show and sell before your Charleston real estate listing appears.
Buyers can see how long a home has been on the market, and the more days and
weeks that tick by, the less appealing a property can seem. But the fact is, a
well-marketed property is most likely to become a quickly sold property.
As your home closes in on its
marketing debut, contact me to schedule a no-obligation consultation. I’m here
to make sure that listing pops!
Interested in selling your
Charleston area home? Visit: www.jeffcookrealestate.com
Interested in buying a Charleston
area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook Real Estate
Charleston, SC
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