Luxury home sales often trace a path that
differs from the rest of the market. Just as high-end buyers can afford to take
their time to find exactly the property they are looking for, Charleston luxury
homeowners tend to pick and choose when they will market their properties.
That's pretty much what happened in the aftermath of the 2008 housing crisis:
many luxury home owners in Charleston area decided to hold off and wait for the
market to rebound before listing. Now, as the housing market continues to recover
and home values continue to rise, the potential number of buyers interested in
these homes is also on the upswing.
For those who have been postponing the sale of
their own Charleston luxury home, this fall is shaping up as a likely
time to act. Before you list though, it can't hurt to revisit some basic truths
in high-end real estate marketing.
Selling a luxury home requires a different
marketing psychology than does traditional real estate. It simply takes longer
to find the buyers for these homes, so it is almost always necessary for their
owners to practice extra patience throughout the sales process.
It is absolutely essential to work with a real
estate professional with experience and connections in the luxury market. An
experienced agent understands the ins and outs of selling a Charleston luxury
home. It's not unusual for them to have fostered a network of qualified
potential buyers who may be interested in the property.
Luxury home sales are driven by the desire to
attain or maintain a specific lifestyle. It is often necessary to sell the
lifestyle as effectively as the home itself. This means staging the home
properly, highlighting specific “starring” details, and making sure that
everything inside and out is immaculately maintained. It means a little more
work for both home owner and agent, but the plus side is the size of the reward
at day's end.
Interested in selling your
Charleston area home? Visit: www.jeffcookrealestate.com
Interested in buying a Charleston
area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook Real Estate
Charleston, SC
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