Even though Charleston property prices
continue to recover, the current market can still present challenges. No one
understands this better than homeowners who are re-listing this fall. For some of them, surrounding seas of “For Sale” signs
created a less-than-appealing neighborhood setting. Others drew buyers who
weren’t able to secure financing in the uncertain mortgage environment.
Whatever the reason, it can be disheartening for anyone who has to re-list
their property.
Once you undertake a repeat attempt to sell your Charleston
home, you want to be certain the job gets done right. A key part of that will
be ensuring successful showings. It’s estimated that well-staged homes sell as
much as 50% faster than those not “dressed for sale.”
Most buyers begin their search online, so take a look at
its online marketing. A buyer who dismisses your property outright without a
visit means one less chance to close a sale. Be sure you show multiple photos
that show the property in the best possible light. If that's not the case, and
professional photography might provide the solution.
Give the property another thorough cleaning. You cleaned
your home for your first open house, but now that time has passed, your house
certainly needs deep cleaning again. In particular focus on the two areas that
get messiest fastest: bathrooms and kitchen rooms buyers look at first.
Take a look at timing: specifically, the times you choose
to show your home. Try holding an open house between 3-5pm. This will make your
home one of the last that prospects view. If they are still looking at day's
end, chances are they are serious about buying a Charleston property. This slot
also helps avoid viewing conflicts with other homes.
Sure, it's disappointing any time a home doesn't sell
immediately, but that needn't mean it won’t succeed the second time around. In
most parts of the country, real estate has been trending upwards and more
buyers are entering the market. You're only looking for that one person who
appreciates your Charleston property.
Interested in selling your
Charleston area home? Visit: www.jeffcookrealestate.com
Interested in buying a Charleston
area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook Real Estate
Charleston, SC
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