When you
step outside and feel a crisp chill in the air, you know it: winter is on the
way. If events have so ordered themselves that you find yourself selling yourhome in Charleston, SC during the winter months, you’re probably aware that it
is not the preferred real estate season. Prospects are less likely to be out
and about touring properties when the weather can interfere; the holidays take
huge chunks out of everybody’s schedule (not to mention the havoc wreaked on
family budgets) — plus, the aura of optimism that arrives at springtime won’t
arrive until far in the future…
Nonetheless,
selling your Charleston area home during the winter months is eminently doable!
In fact, because fewer offerings will be competing for the quite determined
corps of would-be homebuyers, selling your home during the winter months can
actually yield an outstanding result. Veteran sellers know how to maximize that
prospect:
1. Advertise
with spring or summer photos
Showing what
your house looks like when the weather’s prettiest will be warmly received.
Don’t rely on prospective homebuyers’ imaginations to do it as well.
2. Make
your home cozy
Selling your
home in Charleston, SC during the cooler months is actually an opportunity to
show it at its “homiest.” Light the fireplace; turn on all the lamps; bake
those chocolate chip cookies (or light scented candles — cinnamon is a holiday
favorite).
3. Fine-tune
the thermostat
People are
turned off when a home feels chilly — just as they appreciate stepping into a
warm and cozy listing (especially if they were just touring a vacant home).
4. Set a
reasonable asking price
If you are
going to be selling your home in Charleston, SC during the approaching holiday
season, it’s not the best time to “test the market.” Selling in a timely manner
requires pricing the property accurately. You want to motivate the serious
buyers to take a break from holiday obligations to turn out to view your house.
If you’ve
been contemplating the idea of selling your home in Charleston, SC, know that
there will be winter buyers out there. Call me today —
let’s find them!
Interested in selling your
Charleston area home? Visit: www.jeffcookrealestate.com
Interested in buying a Charleston
area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook Real Estate
Charleston, SC
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