Staging a Charleston,
SC home for sale may not be rocket science — but doing it well does require a
marketer’s ability to step outside yourself to picture what will most appeal to
potential buyers. Our first instinct is to set up our home exactly as we like
to see it, but that’s not how the professional stagers do it.
When you
think of the way a model home looks, you begin to get the picture: they are
always pleasantly neutral. Sort of boring, actually. Always. It must
work!
Once you’ve listed your Charleston home, there are some
very common home staging pitfalls to avoid. First and foremost, as much as
possible, pack up your personality and stow it in with the cartons of kid stuff
you’re clearing away. Simply assume that prospective buyers won’t love the
piles of Oprah magazines in the living room — or the kids’ art projects in the
den.
And it’s
almost always unnecessary to undertake huge renovations. Home staging is not
synonymous with redecorating. Often, sweeping renovations wind up being a
money-throw that’s never returned. In home staging as in most activities you
undertake in selling your Charleston area home, consult with your Realtor® partner: it’s often
the case that simply lowering your asking price even part of the amount you
would have spent will get the job done – and faster!
This autumn,
as you do a first walkthrough to consider your Charleston area home staging
approach, start by opening all curtains and blinds. The reason? Home staging is
most successful when the rooms are filled with light. If potential buyers walk
in the door and see a dark or dimly lit room, that’s a house that looks far
less appealing – especially as we go through the Daylight Savings months. So
throw the blinds open, turn all the lights on, and you’ll see what your prospects
will be seeing.
Taking the
prospects’ view is what home staging is all about. And when you are looking for
an agent to help get you there, I’m ready to put a plan to work for you!
Interested in selling your
Charleston area home? Visit: www.jeffcookrealestate.com
Interested in buying a Charleston
area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook Real Estate
Charleston, SC
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