For Charleston, SC real estate investors (BTW, that
includes homeowners and soon-to-be homeowners of all stripes), there’s some
long wished-for news: the solid reputation of real estate as an investment is
back! After years of falling off, the latest Gallup poll on the economy and
personal finance finds that Americans are now convinced that their best long
term investment is in the housing market. Real estate won out against all other
alternatives: bonds, gold, stocks, mutual funds and CDs.
For the past few years, gold had been investment #1—but see-sawing
gold price movements have whiplashed public sentiment. Just as takes place
everywhere in the nation, whenever Charleston area’s real estate market improves,
so does its reception by potential buyers who view their home as a savings
vehicle as well as a place to hang their hat. As Gallup Economy’s headline put
it, Americans Sold on Real Estate as Best
Long-Term Investment.
Public sentiment by itself is, of course, not reason enough
to change long-term investment strategies. But when any investment class is on
the rise in public’s estimation, the effect is to create competition among
buyers—and further price improvement often follows. It can make a difference
when it comes to Charleston real estate.
One possibility for those selling real estate in Charleston,SC this summer might be to consider capitalizing on the investment trend by
including a marketing approach: one that targets investors. You can have your
agent or a local property manager provide a rental evaluation for the property,
along with approximate leasing fees and property management fees. Having such
an evaluation at the ready lets investment-minded prospects evaluate the
potential cash flow and return. It’s even possible to post the information on
your sales website, and to display it along with other marketing materials at
showings and open houses.
In many neighborhoods, Charleston real estate prices have a
lot further to go to near their previous high water marks; if you look at
neighborhoods individually, you can find some plum opportunities to make a
sound investment. If you are thinking of buying or selling in Charleston, SC
this summer, contact me to discuss your ideas—and how you will make the most of
America’s new Number One investment opportunity!
Interested in selling your Charleston area home? Visit: www.jeffcookrealestate.com
Interested in buying a Charleston area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook
Real Estate
Charleston,
SC
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