The photos that make up your Charleston listing will be
key to your home’s marketing effort. If that first impression is positive (or
even if it only raises curiosity), those images will have helped you past the
all-important first hurdle.
What makes a Charleston listing a visual triumph? I’m
afraid that belongs in realm of art, so to a certain extent remains
unclassifiable. But some factors that inevitably prevent a good listing
shot are a lot easier to describe. Chief culprits:
We’ve all seen listing photos where you can barely to make
out what you’re supposed to be looking at — dim shots that make a house
look grey and dirty. Since everyone is drawn to a home that’s brightly lit and
inviting, when in doubt, turn on more lights! Bright photo highlights make a home
look clean and sparkly, so help your Charleston area agent plan the photo shoot
at the time of day you know your house looks its brightest -- and if the
weather doesn’t cooperate, be willing to re-schedule.
A Charleston listing that shows even a few rooms that
haven’t been properly de-cluttered can end up alienating potential
buyers. Serious buyers want to be able to envision how a house will look once
they move in: hard to do when the floors, walls or shelves are packed with your
belongings.
Sometimes it’s easy to overlook garbage cans, gardening
equipment, or exterior décor touches that once looked nice (and now,
let’s face it, don’t). Even though we’re in the midst of the holiday season,
don’t let holiday decorations show — in a few weeks they will make it harder
for buyers to envision what the property looks like any other time of year. If
possible, photograph the house on a bright day with the sun behind you (but
remember to keep your shadow out of frame).
You don’t have to be an Ansel Adams to take winning Charleston area listing photos. Acing the Charleston listings is just part of a good
campaign — and if you’re ready to market your own home, part of why you should contact
me. It’s actually a great time of year to sell!
Interested in selling your
Charleston area home? Visit: www.jeffcookrealestate.com
Interested in buying a Charleston
area home? Visit: www.discovercharlestonareahomes.com
-Jeff Cook
Jeff Cook Real Estate
Charleston, SC
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